Jesy Nelson
Client
Navybee
Credits
James Clarke, Winston Tsang
Year
2025
Services
Graphics Packages
And Title Sequences
NavyBee were developing a fly-on-the-wall documentary with Jesy Nelson and required a title sequence & graphics package that could reflect both her vibrant pop background and the more personal chapters of her life today.
The series explores a wide range of themes including internet trolling, tabloid harassment, body dysmorphia, motherhood and family life. The visual language therefore needed to balance the bold, colourful energy associated with Jesy’s pop career with a more sensitive and reflective tone. The graphics needed to support both sides of that story – the intensity of public scrutiny alongside the calmer, more grounded moments of Jesy’s life away from the spotlight.
The Challenge
The final visual direction was rooted in the colour and vibrancy of pop culture, but deliberately muted and matured to represent Jesy’s life beyond her history with Little Mix. Combining photography, collage, and textures throughout the title sequence led to the graphics package taking on a tactile, handmade feel, with distressed typography and ripped edges. Several episodes featured on-screen graphics recreating newspaper headlines and social media messages, as well as more creative visuals like animated music charts and text messages.
The paper collage style allowed the graphics to move fluidly between different emotional tones within the series. In more chaotic moments referencing tabloid culture and public scrutiny, the layered textures and torn compositions evoke the fast-paced energy of media attention. In quieter sections focused on family life and personal growth, the same visual language becomes softer and more composed, reflecting the calmer and happier chapters of Jesy’s life today. This flexible design system allowed the graphics package to support the emotional range of the documentary while maintaining a cohesive visual identity across the series.
The Solution
Creative Exploration
The initial exploration phase focused on finding typography with the right feel for the overall series – something mature and down-to-earth yet still impactful. We explored a variety of colour palettes and textures, leaning heavily on the idea of paper layers, rips, and creases. We felt a route that incorporated layers represented Jesy’s journey well, and that metaphor of the layers being ripped away to reveal the truth underneath.
Refinement & Direction
Getting the colour palette right was the biggest challenge, as there needed to be a balance between the bold, vibrant tones that represented Jesy’s pop star years, and the darker, more mature colours that link to her journey so far. We began to refine the paper texture work, scanning our own ripped pieces and creating a tactile, handmade feel that way. It worked well as a framing device for the title text, and the final direction slowly began to take shape.
Final Title Card
The final colour palette was chosen, centring on deep indigo, contrasting pale orange, and a hint of bold turquoise, and we combined this with the diagonal rip framing for the title card. It felt like we went through many iterations to get here – sometimes title cards can fall into place fairly quickly, but other times, like this, it takes lots of tweaks and refinement to find the right balance. However, once we had the final combination, the rest of the graphics package could be built around this strong design.
Animated Titles
Building on this theme, we further developed the layered paper aesthetic for the animated title sequence, inspired by gig fly-posters and street-poster collage, using photography from Jesy’s career and life. Torn paper textures, stacked videos and photography layers, and distressed typography create the feeling of these moments being built up and torn away over time. This visual metaphor helped reinforce the idea of gradually revealing the story behind someone who has historically been very guarded about her personal life.
This aesthetic was then carried throughout the series in the on-screen graphics, such as in the music chart visuals representing the struggles Little Mix had at different stages in their career. Due to licensing requirements, we’ve removed images of Jesy and Little Mix themselves from the assets for this case study, but you can see some examples of the animated versions here.
Broadcast Toolkit
Each episode of the series touched on a different stage in Jesy’s journey, so there were specific graphical needs at each point. We created templated lower thirds for name plates as well as specific location & date text layers, each with the same distressed typography to carry the textural theme through.
Different media needed to be recreated, such as social media messages and headlines in physical newspapers, which required a fine balance between recognisable layouts and nothing too brand or platform-specific. A retro effect was created for the social media messages to enhance that throw-back feel and make the viewer feel like they were watching the conversations happen in real time.
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