Bedtime Story
Client
CBeebies
Credits
Tom Majerski, Jake Cawthray, Mike Pettyt
Year
2023
Services
Children's Content
CBeebies’ Bedtime Stories has become a cherished part of millions of families’ nightly routines, but as the wider CBeebies channel rebranded to align with the updated BBC portfolio, the intro sequence needed a refresh to match. Originally created over 20 years ago and still only available in standard definition, the sequence also needed to be completely rebuilt for modern HD broadcast.
Our challenge was to reimagine this much-loved title for a new era, preserving the warmth and wonder of the original while modernising the look and feel. This meant rebuilding the moon in 3D, enhancing the atmosphere with rich volumetric clouds, and designing a new magical storybook featuring the refreshed CBeebies logo. All of this needed to stay true to the bedtime charm of the original and ensure harmony with the BBC’s new visual identity system.
THE CHALLENGE
We began by reconstructing the moon, giving us control to subtly enhance its surface details and movement while preserving the recognisable silhouette at the heart of the original. The moon’s character was also brought to life with new animation, including refined expressions and lip-syncing to match narration and song, delivered using efficient techniques that ensured consistency and ease of updates. To breathe new life into the skies, we introduced volumetric cloud simulations that added softness and depth to the dreamy night-time setting.
The storybook was reimagined with glowing details and a contemporary design that revealed the new CBeebies logo in a magical, light-filled moment. Careful lighting, gentle transitions and rich textures helped maintain the tactile, comforting qualities that viewers expect at bedtime while aligning seamlessly with the BBC’s updated branding.
THE SOLUTION
The new sequence has been warmly received by both industry peers and audiences alike, achieving a balance of nostalgia and freshness. It reinforces CBeebies’ brand evolution while retaining the familiar, calming identity of Bedtime Stories. The new logo integration feels natural and elevated, and the rebuild allows for future scalability and adaptation across other brand touch points. Above all, it continues to serve its core purpose: welcoming families into a cosy, magical world one story at a time.
THE RESULTS
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