Oct 2025: Rebrand
A new look that moves and grows with us.
With everything from a new animated logo to new colour palette, fonts, and a friendly mascot, Tracks and Layers has rebranded to better represent ourselves & the work we love!
With 11 years under our belt, a talented team, fantastic clients & collaborators, and several exciting projects on the horizon, we’re excited to step into our 12th year with a vibrant new look that fits our mission of “having fun making things move”! Take a look at our brand reveal showreel here as well as some of the key highlights from the new branding.
After 10 great years, it felt like the time was right to refresh the branding and bring it up-to-date with our current vision for the studio. Over the past year, we’ve been working with the fantastic team at Dawn Creative on a completely new brand look from top to bottom.
We wanted to keep our core principles and values at the heart of the new branding, and ensure that it’s clear from a glance that we love having fun making things move! We want to amaze our clients and their audiences, explore new ways of creating fantastic motion pieces, and build genuine, lasting partnerships with those who bring work our way.
Time For A Change
The Logo
Drawing inspiration from the structures of the motion software that represent the tracks and layers within a project file, our new logo reflects our adaptability and flexibility, working well with our new typefaces, Gravity Variable and Degular, for a bold yet versatile new look.
Meet Moti!
We’ve a bright new palette of vibrant colours which contrast and complement each other, and keep our core black and white standing out. They also bring life to our new mascot, Moti! They represent the ever-changing, fun and personal nature of our work and our team. Stemming from the words Motion and Emotion, two key elements at the heart of our studio, Moti’s shape is based on the various key functions found in some of the animation software we use on a daily basis.
From Online to Offline
With the new branding comes this shiny new website, including an array of graphic icons, bold layouts, animated text, and, front-and-centre, a focus on all of our favourite projects! It also means we’ve revamped our social channels and even splashed out on a bit of merch – who doesn’t love a free pen or tote bag? We hope you love this new look as much as we do, and we’re excited to see what it brings to the next year as Tracks and Layers!
Let’s make something amazing together
Get in touch
We’re ready to tackle your next big challenge – whether it’s dynamic on-screen graphics, immersive CGI event visuals, or something in-between. Let’s chat about how we can help you bring your vision to life.